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A.I. Dreams Super Bowl Commercial

Last updated Thursday, February 8th, 2024

We’re Baaaack!
LEGAL LEGEND DARRYL “THE HAMMER” ISAACS RETURNS FOR A NEW SUPER BOWL AD

After a Three-Year Break, He’s Back and Bigger Than Ever

For over a decade, Darryl Isaacs was the talk of Kentucky when he premiered his outrageous Super Bowl commercials. Each year was a commercial both comedic and epic, with a unique charm only Darryl Isaacs could deliver. The commercials amassed over thirty million views on YouTube and were featured everywhere from podcasts and radio to The A.V. Club.

Then, Darryl took a few years off from the Super Bowl, and the public reaction was vocal: his firm, Isaacs & Isaacs, was flooded with emails and social media comments asking when he would return. The answer to that question? Super Bowl LVIII on Sunday, February 11, 2024.

Previous commercials satirized famous pop culture obsessions like Star Wars, The Walking Dead, Game of Thrones, and Marvel Superheroes. So what big idea brought Darryl back to the screen? This year, there was more than one.

Everyone thinks AI can magically create anything, so we decided to have fun with that. ‘What would The Hammer use AI for?’…
I think you’ll love some of the things we came up with.
Darryl says, referencing ChatGPT, Dall-E, and other artificial intelligence programs.

They didn’t just tell a story about AI in the commercial, they also used AI to help create it. “Our amazing production team used a lot of the latest AI machine learning algorithms to create many of the wild things you’ll see in the ad,” Darryl says, “animated characters and crowds, animals, even aliens and robots!”

One other element was important for Isaacs to include this year as well: his daughter’s three-time Big Ten Championship soccer team members from the University of Minnesota. “Watching this team has opened my eyes about how great women’s sports are, and how deserving they are of equal spotlight and support,” Isaacs says of the student-athletes, with whom he signed a historic endorsement deal earlier this year. “If this commercial and my support of the team can get the word out about supporting women’s sports, that’s worth it all on its own.”

The ad will premiere during the Super Bowl, but Isaacs and his team are offering a surprise sneak peek of the commercial. 

2024 A.I. Dreams Super Bowl Commercial

Darryl Isaacs, “The Hammer,” returns after a 3-year break with another EPIC Super Bowl commercial! From AI to wrestling to dogs smashing cream pies into people’s faces, this ad has EVERYTHING!

About Isaacs & Isaacs

Isaacs & Isaacs Personal Injury Lawyers is a law firm dedicated since 1993 to helping injured people get the compensation and recovery they deserve. They have recovered over $2 billion for their clients, including a recent verdict of $10 million. The firm accepts and represents clients in Kentucky, Indiana, and Ohio.


Isaacs’ Super Bowl Commercials Over The Years… 

Here’s an amazing look back over the years of all the Super Bowl commercials the firm has done that have been digitized. Yes, we still have some trapped on VHS tape!

2020 Hammer in Space Super Bowl Commercial

In the Galaxy of Kentucky, the fight for justice continues. When Big Insurance wants to force you into accepting a small check, get the Force on YOUR side by calling Isaacs & Isaacs Personal Injury Lawyers! May justice always be with you, and may “The Hammer” always be on your side.

Aliens. Spaceships. The Hammer. One hero is destined to emerge! The Hammer In Space Attorney Super Bowl Commercial with Darryl Isaacs is here! Brought to you by Isaacs & Isaacs – The Big Truck and Car Accident Injury Attorneys It’s game time!


2019 Super Hero Lawyer Super Bowl Commercial

Aliens. Robots. The Hammer. One hero will emerge! The 2019 Superhero Attorney Super Bowl Commercial with Darryl Isaacs – The Hammer – is here! Brought to you by Isaacs & Isaacs – The Big Truck and Car Accident Injury Attorneys

Last year, the Hammer road to victory against the Big Insurance Zombie horde with the help of his dragon named “Justice.” Trouble stirs again. And it’s not just the great land of Kentucky at stake anymore!

Watch our superhero suit up in this 2019 Super Bowl commercial to take on those villains who would offer their small claim check to injured victims.


2018 Zombie vs. Dragon Super Bowl Commercial

In 2017, The Hammer stopped the Big Insurance Zombies from getting an accident victim to take their small check. Darryl’s flying Hammer won the day, but it’s 2018, and The Game has changed.

Big Insurance is back at it again, this time invading the Medieval Realm of Kentucky by land and by sea. The Insurance Giant and his icy hordes of Zombies are armed with small checks, looking for revenge. But truck accident lawyer Darryl Isaacs and his fiery companion are determined to win again and make Big Insurance pay during the Big Game.

When you’re finished watching the commercial, be sure to visit the official Dragon Commercial Page to get all the behind-the-scenes photos, videos, and podcast episodes!

To see all of the latest videos, subscribe to Darryl Isaacs, The Hammer’s YouTube Channel, and follow him on Twitter, and Facebook.


2017 Zombie Super Bowl Commercial

When insurance companies are after you to take their small-check settlement offer, DON’T TAKE IT! Instead, call in “The Hammer.” Isaacs & Isaacs Personal Injury Lawyers are here to stop the big insurance companies from biting into the big settlement check you deserve. Don’t get eaten alive by the big insurance companies!


2017 Mission Possible Indiana Super Bowl Commercial

Do you feel like you’re on an impossible mission to win your case?

No one pushes the Hammers’ clients around, especially the big insurance companies. He will stand up to the big insurance companies and fight for you.


2016 ‘Like Getting Hit by Brian Bosworth’ Super Bowl Commercial

Watch as regular people get tackled unexpectedly by football legend Brian Bosworth to show how quickly a car accident can happen to anyone. Car wreck attorney Darryl Isaacs, the Hammer, will always be there to work hard to get you every dollar you deserve.

Isaacs & Isaacs serve victims of big truck accidents, car crashes, and many other personal injury cases.


2013 One Call That’s All SuperBowl Commercial

When you’re in a car crash your vehicle isn’t the only thing shattered to pieces; injuries from a crash can turn your life upside down. We can help reverse the damage and put the pieces of your life back together.

Car wreck attorney Darryl Isaacs, the Hammer, will always be there to get you the money you deserve and hold the insurance companies accountable. Isaacs & Isaacs serve victims of big truck accidents, car crashes, and many other personal injury cases.


2008 ‘Heavy Hitter’ Darryl Isaacs SuperBowl Commercial

Watch as Darryl’s own dog talks him up as Darryl does a superbowl celebration dance. Isaacs & Isaacs got your back for big truck mishaps, car crashes, and other personal injury stuff. Don’t get played—hit up our experienced crew.


2007 Ball Kicked out of the Stadium SuperBowl Commercial

Need a superhero advocate after a car wreck? Look no further. Our experienced team at Isaacs & Isaacs is dedicated to fighting for your rights. We navigate the legal maze, ensuring you get the compensation you deserve. Your recovery starts with us.


About Isaacs & Isaacs

Isaacs & Isaacs Personal Injury Lawyers is a law firm dedicated since 1993 to helping injured people get the compensation and recovery they deserve. They have recovered over $2 billion for their clients, including a recent verdict of $10 million. The firm accepts and represents clients in Kentucky, Indiana, and Ohio.

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