As Chief Growth Officer at Isaacs & Isaacs, Haley O’Neal brings nearly a decade of experience leading strategic initiatives across marketing, intake, and IT operations. Her role focuses on driving sustainable growth, enhancing operational efficiency, and aligning cross-functional efforts to strengthen the firm’s impact and reach.

Before transitioning into the legal industry, she served as a Media Planner & Buyer at two prominent advertising agencies, where she managed high-profile campaigns across diverse sectors, including healthcare, banking, spirits, and entertainment. This background equipped her with a deep understanding of consumer behavior, performance marketing, and multi-channel strategy—skills she has successfully adapted to the unique demands of legal services.

In addition to her work within the firm, she has contributed to the broader legal community through her involvement with Brain Trust Legal Group, an organization led by Darryl Isaacs that assisted in the development of legal mastermind groups that foster collaboration and knowledge-sharing among growth-focused law firm leaders.

She is especially passionate about building high-performing teams and creating the systems and infrastructure that enable them to thrive. What motivates her most is the opportunity to expand the firm’s ability to help individuals who are navigating some of the most challenging moments of their lives. Her work is driven by the belief that effective growth isn’t just about numbers—it’s about making a greater difference for more people.

She earned her Bachelor’s degree from the University of Southern Indiana, where she laid the foundation for her career in strategy, communications, and leadership.

Outside of work, she enjoys spending time with her family, traveling, and being outdoors—activities that provide balance, inspiration, and perspective.