The First Nonprofit Apple Watch App?

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By: Ernie Smith

The American Red Cross now has an app that natively supports the Apple Watch—perfect in cases of emergencies. Also: RebelMouse’s content-management platform has its own take on the tiny screen.

The American Red Cross has a pretty busy schedule these days, but that’s not out of the ordinary: The nonprofit constantly offers aid to those in need, wherever necessary. (Currently on its list: raising funds to assist the victims of the Nepal earthquake.)

That hasn’t stopped the humanitarian group from innovating, however. It is now among the first nonprofits with an Apple Watch app. The group announced its new Emergency app last week, a product that is meant to help keep loved ones in touch during moments of danger—whether the danger is man-made or otherwise.

“What makes this app different is that it is a single ‘go-to’ source for everything from a hurricane, to a severe thunderstorm, to a home fire,” the organization’s Dominick Tolli said in a news release. “It also allows you to instantly alert loved ones when a disaster is about to strike their community and see if they are okay using Family Safe.”

It only makes sense that the Red Cross is ahead of the curve in this case; while many associations and organizations are likely to take a wait-and-see approach to the platform, the group has an entire suite of apps. Think your association’s single app is snazzy? Try maintaining 13 different apps for iOS alone.

(It’s worth noting, by the way, that Apple is currently accepting donations for Nepal victims, all proceeds of which will go directly to the Red Cross, through its iTunes Store.)