Axle Digital Announces the Launch of TheFireStore.com's Social Wishlist on Axle's Grand Central Commerce Platform for Multi-Channel and Social Commerce

Having recently announced the official release of the Grand Central Commerce Platform, Axle Digital has partnered with TheFireStore.com to launch their Social Wishlist on Facebook. The Wishlist enables TheFireStore.com's Facebook fans to create a personalized Wishlist filled with specialized firefighting equipment and supplies on TheFireStore.com. Fans then have the ability to share their personalized Wishlist with their entire network of friends and family. With the launch of this new Social Commerce technology, TheFireStore.com continues a long history of serving the needs of the firefighting community through innovative approaches.

TheFireStore.com, the flagship website of Witmer Public Safety Group, Inc., was among the early adopters of e-commerce within the public safety market. Chairman and Founder, Jim Witmer was a Fire Chief at the time and recognized an unmet demand within the industry. With that he and his family launched HelmetPartsSource.com. The explosive demand for even more equipment from firefighters across the country drove the name change and expanded product offering of TheFireStore.com. Today, TheFireStore.com provides fast access to a full-range of specialized equipment and supplies from the biggest names in the industry...and from many small makers of excellent, often very innovative products.

"We continually look for ways to make it easier for our Facebook fans to take advantage of all the things TheFireStore.com has to offer. The ability for a firefighter to build a Wishlist of the specialized gear they want and need and then share that list with their family and friends on Facebook is a great feature.The FireStore.com Wishlist can be an invaluable tool in the ongoing campaign to provide the right protection for the responders who keep all of us safe," said Peter Kosciewicz, Chief Marketing Officer of TheFireStore.com.

TheFireStore.com's Wishlist runs on Axle Digital's innovative Grand Central Commerce Platform which enables them to manage all of their existing and future omni-channel campaigns from a single, centralized interface. Once a retailer has on boarded into the platform, they have the ability to create any number of unique commerce experiences, as well as utilize all of the standard (and any newly released) applications available on the platform - all with no further integration required.

Axle's unique Dashboard provides a centralized interface for managing multiple touch point applications including; product selections, content, application look and feel, promotional offers and more. Grand Central Commerce platform provides real time analytics and reporting across all touch points and empowers retailers as never before to reach and engage their customers with both content and purchase opportunities wherever they may be.

"We are thrilled to have TheFireStore.com launch their Social Wishlist on Facebook. TheFireStore.com is a unique retailer providing specialized equipment to the firefighter and emergency services community," said Michael Mulry, Vice President of Business Development at Axle Digital. "The Wishlist on Facebook gets the message out to friends and family of firefighters about specific equipment needs that will keep their communities and these brave men and women safe."

About TheFireStore.com and Witmer Public Safety Group, Inc. 

TheFireStore.com, a division of Witmer Public Safety Group, Inc., offers product lines from more than 400 manufacturers. Witmer Public Safety Group's motto is Equipping Heroes(TM) and this continues as they extend their commitment to provide the industry's best equipment and supplies to the professional men and women who serve to ensure the public's safety. For additional information, please call (800) 852-6088 or visit TheFireStore.com.

About Axle Digital

Axle Digital's mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place, any time. Axle Digital's platform as a Service (PaaS) supports a variety of touch points, including online social and mobile networks, smart phones, tablets, Internet TV, in-store display, kiosks and more. Axle Digital provides everything from turnkey ecommerce solutions to custom development of unique solutions fully integrated with the client's existing ecommerce systems.

For addition information on Axle Digital, please visit http://www.axledigital.com

Axle Media Contact: 
Mary Litchhult 
(212) 697-0013 x1352 
Mary(at)axledigital(dot)com

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