Grand Central Commerce Platform Helps Drive Revenue for Retailers Through Social and Mobile Channels. Multi-Channel Commerce Campaigns through Axle Digital's Grand Central Commerce Platform Enables Agile Commerce for Retailers.
Axle Digital announces the official release of its Grand Central Commerce Platform. Built for commerce – the Grand Central Commerce Platform provides retailers with the ability to create and launch any number of multi-channel commerce campaigns from a centralized interface. This platform is the key component in the Axle Digital product offering and provides the foundation for future expansion. The completion of Axle's Grand Central Commerce Platform allows for rapidly building robust applications on top of a Retailer’s existing product set and ecommerce infrastructure. These applications can exist anywhere there is an Internet connection: Web apps, Facebook apps, mobile apps, IPTV and more, all maximized for display and interaction on any touch point.
Once a retailer has on boarded into the platform, they have the ability to create any number of unique commerce experiences, as well as utilize all of the standard (and any newly released) applications available on the platform – all with no further integration required. Grand Central Commerce Platform’s open and flexible framework can be used to build any application across any channel, leveraging retailers' existing ecommerce systems. The platform is focused on enabling product-centric user experiences to drive revenue through social and mobile channels without the need for extensive technical resources on behalf of the retailer. The Axle Digital Grand Central Commerce Platform provides both a Software Development Kit (SDK) interface for building these apps using the framework and an Application Programming Interface (API) allowing external entities to interface and consume resources of the platform.
“Close to 50% of social media users access social media through their smart phone. Enabling your customer to engage in mobile commerce on social media websites like Facebook is the next and most logical step,” said Michael Mulry, Vice President of Business Development at Axle Digital. “If your brand isn't leveraging social commerce, it needs to be but it has to be implemented in the right way. Our Grand Central Commerce Platform is that vehicle.”
The Grand Central Commerce Dashboard provides a centralized interface for managing multiple touch point applications including product selections, content, application look and feel, promotional offers and more. The platform provides real-time analytics and reporting across all touchpoints, to detail the full story of how any promotion is working. Axle’s Grand Central Commerce Platform empowers retailers as never before to reach and engage their customers with both content and purchase opportunities wherever they may be.
Consumer audio brand JLab Audio, creators of the innovative B-Flex portable USB speaker as well as JBud earphones, selected by Amazon as the featured accessory for the Amazon Kindle Fire launch, has jumped on board as an early adopter of the Platform.
“We’re really excited to be engaging with our Facebook fans in this unique way. Axle’s Grand Central Platform enables us to monetize our Facebook campaigns providing true ROI for our social spend,” said Win Cramer, General Manager of JLab LLC. He continued further by stating, “Axle’s dashboards allow us to monitor multiple campaigns in real time from a centralized interface. The Platform is opening up the omnichannel experience for Jlab and our customers in a whole new way.”
About Axle Digital
Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place, any time. Axle Digital’s platform as a Service (PaaS) supports a variety of touch points, including online social and mobile networks, smart phones, tablets, Internet TV, in-store display, kiosks and more. Axle Digital provides everything from turnkey ecommerce solutions to custom development of unique solutions fully integrated with the client’s existing ecommerce systems.
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