WeWIN Fact Sheet

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WeWIN | Powering the Next Generation of Giving



One Grand Central Place
60 East 42nd Street
New York, NY 10165
(212) 697-0013
Social Media:
Facebook: https://www.facebook.com/WeWinPlatform
LinkedIn: http://linkd.in/1twpceY
Pinterest: http://www.pinterest.com/wewintogether/
Twitter: https://twitter.com/WeWIN_1
Google+: http://google.com/+Wewin

About WeWIN


A brainchild of New York City based Axle Digital, WeWIN is a flexible application programming interface (API) platform that connects retailers as well as their customers, followers and fans with the causes they care about and provides nonprofits with the opportunity to leverage the power of well-known national retailers.

When Hurricane Sandy hit in 2012, the Axle team decided that its distributed commerce platform could serve a greater purpose. By directly integrating with retailer ecommerce systems, WeWIN provides a completely unique way for nonprofits to thank their donors with rewards redeemable through retail partners and enables retailers to engage their audience.


To power the next generation of giving. WeWIN connects customers, causes and brands in new and meaningful ways.

Executive Team:

With over 10 years of combined efforts as a team in the mobile, ecommerce and on-demand environment, WeWIN specializes in providing retailers with fully customizable solutions that can be integrated into existing ecommerce systems to engage customers any place, any time. Each member of the executive team brings individual skills from their respective fields to this partnership resulting in this unique platform and company.

Syd Dufton, President and CEO
Aaron Knoll, Co-Founder and CTO
Jenn Paul, Vice President Research & Development
Mike Mulry, Vice President Business Development

The Technology

The Platform:

The WeWIN platform brings brands and causes together using an extremely flexible and simple-to-implement platform. It is an API-based commerce application that interfaces with multiple applications and operating systems. It is designed using the latest .NET 4.5 framework as well as MVC5 for web-facing implementations.

WeWIN offers a web-based dashboard to allow nonprofit organizations and retailers to tap the information they need to connect and engage with their donors and customers. Nonprofits can easily incorporate tangible retail rewards like free coffee or a slice of pizza to thank their donors. Retailers can drive traffic to their stores and connect with their customers through causes and campaigns.

WeWIN’s technology offers seamless, experienced onboarding and POS technologies. Geofencing allows local and regional retailers to participate in national causes and campaigns facilitated by WeWIN with the ability to offer rewards down to a hyper-local level.


WeWIN is the first API-based rewards program integrated into a retailer’s ecommerce system, whereas other technologies and applications just offer plug-ins for rewards. Only WeWIN offers a multi-touch social platform that can be tailored to meet individual organization needs with customizable dashboards for reporting and analytics. WeWIN is also the only platform to provide donor transparency and retailer visibility, as well as loyalty and reward programs. WeWIN is also uniquely able to help its customers rapidly enter markets to move quickly with large-scale adoption when a need arises.

Who Can Benefit
from WeWIN:

Nonprofits/Charities – Facilitate new and repeat donations, reach new donors and potential donors across social media and align with retailers, including high profile national retailers as well as beloved local “mom & pop” shops.

Retailers – Retailers can easily incorporate a cause-marketing program tied to their product feed or offering a promotional discount or award. WeWIN connects the participating retailer to its customers and the causes they care about most.


September 2014

American Red Cross launches new blood donation app for Android and iOS with full WeWIN Rewards Platform integration during CTIA Super Mobility Week in Las Vegas.

July 2014

WeWIN and American Red Cross welcome 1AAuto, City Sports, Clubs Galore, Crutchfield, Eton, Legal Sea Foods, My Identity Doctor, North Fork Taffy, ProFlowers, Renee’s Garden, Plow and Hearth and Shari’s Berries as first retailers to participate in Rewards Platform of new donor app.

June 2014

WeWIN signs contract with American Red Cross to integrate Rewards Platform into new blood donor app.

May 2013

The Leary Firefighters Foundation and Axle Digital join forces to build awareness about TheFireStore.com WinList on Facebook.

November 2013

WeWIN officially launches its web-based fundraising and crowdfunding tool for schools, charities and foundations during 2013 NJEA Convention, the world’s largest education conference.

April 2012

Axle Digital acquires assets of social commerce market leader Adgregate Markets, establishing its position as a major player in the social/mobile solutions market.

Media Contacts:

WeWIN Media