WeWIN Debuts First API-Based Rewards Platform at CTIA Super Mobility Week 2014

Flexible Rewards Platform Featured on American Red Cross’ New Blood Donor App is the “Rewards Program of the Future” for Retailers, Nonprofits and Consumers

New York (Sept. 8, 2014) – WeWIN, a division of New York City based Axle Digital, will unveil the first API-based (Application Programming Interface) rewards program integrated into a nonprofit’s mobile application during CTIA Super Mobility Week 2014 being held September 9 -11 at the Sands Expo & Convention Center in Las Vegas. Leveraging Axle Digital’s extensive background in social commerce and its relationships with some of the world’s largest retailers, the WeWIN Platform combines ecommerce, mobile technology and social media to shape the future of giving, making it possible for nonprofits and retailers of all sizes to engage and reward consumers for supporting their causes. The WeWIN Platform powers the rewards portion of the new American Red Cross Blood Donor App that also makes its debut during the show.

The first-of-its kind Red Cross Blood Donor App allows users to schedule and track their blood donations, get rewards and invite friends to join them on a potentially lifesaving team. WeWIN’s rewards portion of the app includes many retail partnerships facilitated jointly by WeWIN and Red Cross. Users will get a unique “thank you” in the form of exclusive offers and discounts from the Red Cross and its partners – some of America’s best brands including Legal Sea Foods, ProFlowers, Plow & Hearth, Shari’s Berries, CitySports and 1A Auto, among others. New partners and rewards will be added regularly. The app is free and available for download on iOS and Android devices through the iTunes App Store and Google Play.

“By combining the latest technology with great brand recognition, outstanding products and worthy causes, we have built what we believe is the rewards program of the future,” said Syd Dufton, president and CEO of WeWIN. “The Red Cross is at the forefront of the technology train with this progressive rewards app, and we are pleased they entrusted WeWIN to implement the important rewards portion of their new Blood Donor App.”

WeWIN uses a flexible and scalable, API-based commerce platform that interfaces with a company’s mobile website, multiple applications and operating systems. WeWIN also offers a web-based dashboard to allow nonprofit organizations and retailers to tap the information they need to connect and engage with their donors and customers. WeWIN’s extensive experience with onboarding processes and POS technologies enables retailers to drive traffic to their stores, provide unique offers, and connect with their customers on a hyper-local level through causes and campaigns.

“Social media interaction is paramount,” said Grant Hansen, director of digital product management for the Red Cross. “We recognize that in order to engage a wide range of blood donors, we have to embrace mobile and social technology. We also recognize that consumers are accustomed to receiving offers, incentives and discounts via their mobile devices. In developing this Blood Donor App, we sought to collaborate with companies like WeWIN that could deliver the tools and technology to help us reach and solicit a broad cross-section of blood donors and reward them accordingly.”

In addition to powering rewards programs like those found in the Red Cross Blood Donor App, WeWIN’s multi-touch social platform can be tailored and scaled to meet a range of different retail and nonprofit needs. WeWIN is uniquely able to help its customers rapidly enter markets to move quickly with large-scale adoption when a need arises, such as when a disaster necessitates specific supplies without duplicates. It is also the only platform currently able to provide donor transparency and retailer visibility, which is important to today’s donors – millennials in particular.

About WeWIN.com

WeWIN is a division of New York City based Axle Digital, specializing in fully customizable solutions for integration into ecommerce systems engaging customers any place, any time. WeWIN was born following Hurricane Sandy as the Axle Digital team witnessed firsthand how retailers, causes and consumers looked to social media to help organize donations and relief efforts. The WeWIN platform bridges the gap between ideas, causes, products and customers with a single interface. It is the first API-based (Application Programming Interface) rewards program tied to retail. WeWIN is offering schools, charities and nonprofit organizations a way to thank their donors and retailers a way to engage fans with the causes they care about. For more information about WeWIN and its commitment to powering the next generation of giving, visit www.WeWIN.com. Or connect with WeWIN on Facebook, Google+, LinkedIn, Pinterest and Twitter.

Media Contacts:
Kristin Brocoff | Kristin@forteprlv.com | m. 949-400-4899
Stephanie Forte | Steph@forteprlv.com | o.702-898-2547 | m. 702-596-9866
Forté PR on behalf of WeWIN


Currently booking media interviews with WeWIN during CTIA Super Mobility Week